Step 12: We, having had a spiritual awakening as the result of these steps, try to carry this message to others who think that Christians are better than everyone else.
“Be perfect and everyone will want to be like us,” or so we thought. To a certain extent, this impression is a witnessing strategy gone awry. This perpetuation of a high and holy example at any cost—even the cost of honesty—has become our cherished witness in the world and one of our biggest mistakes. Actually, most non-Christians couldn’t care less whether we do or don’t do what they do. They will make a deal about it only because we make a deal about it, and they like catching us in our own traps.
What we think is witnessing is not witnessing at all. It’s what the advertising world calls branding. Branding is what identities a product or a service and sets it apart in an easily recognizable manner. True witnessing is nothing more than telling somebody about Jesus. One is an image, the other is a message. One is conjured up, the other is simply shared. The Gospel is just what it is: good news for sinners. The only people who should be offended by it are people who can’t admit their sin. When we perpetuate this high and holy model of leadership and Christian life, we’re just too high up to relate to anyone but ourselves. 1 Cor 6:9-11; 2 Cor 3:1-6; Jer 31:3; John 1:11-13
Our greatest witness to the world is to show and tell how much we need Jesus (not how much they need Jesus). If we were perfect we wouldn’t need Jesus. When anyone gets close to us, they should discover our secret. We are just like anyone else, but for Christ. Many Christians believe the real work of facing sin and forgiveness is something to be done in private so that we can present to the world, not the process, but the finished product… when all along the world probably would just as likely respond to an average guy.
Being saved is better than being better. Somehow, we’ve got to get the spotlight off pharisaical self-righteousness and back on the gospel. John 12:32; Jer 31:3;